Solution for Sales & Marketing Strategy to increase leads on web

Solution for Sales & Marketing Strategy to increase leads on web 2017-10-30T10:43:02+00:00

Project Description

Project Details

Customer Size: Mid-size
Country: USA
Domain: IT
Solution: Enterprise Content Management and Marketing
Methodology: Agile & Scrum
Integrations: GoToWebinar, GoToMeeting, ShareThis, Intranet Portal, Dynamics CRM, Android and iPhone App
Add-ons: Google Analytics, HubSpot Analytics, CrazyEgg, Visual Website Optimizer, StatCounter

Client Profile

Client is mid-size software company operating globally, providing innovative solutions for variety of industries. Client has broad technologies and domain expertise, to delivers solutions that empower product companies & mid-size enterprises to improve operational efficiency

Business Scenario

The client wanted to move to a focused, contemporary, and more accurate process of marketing and sales, from a more traditional approach. He wanted our help for targeted digital marketing, design and content updates and reduce the cost of website maintenance. The client worked with us to identify road blocks, which included wrong brand messaging, lack of clear marketing strategy, high per-lead cost, website performance issues and lack of monitoring and reporting of marketing efforts.

Our Solution

After a thorough analysis of the client’s business, processes and the outcome, we got to work on creating an end-to-end web content marketing solution. Our core objectives were to facilitate the kind of digital marketing that was targeted and effective, and to improve the efficacy of the overall marketing strategy.

Our team of designers and developers focused on building a UX that smoothed operations and we also ensured that the website offered rich graphics and could be accessed from all devices irrespective of their size. We also upgraded the existing website to an advanced CMS version to enable faster content and design updates. We used agile development process with Scrum framework to ensure that the project was delivered on time with zero comprises on quality. This enabled us to come good on the client’s expectations and vision.

Planned Implementation

Migrated website to upgraded CMS version & implemented custom functionalities for faster content & design updates

Followed Agile development processes with Scrum framework to ensure timeliness and quality of output

Web optimization activities, and implemented Amazon CDN for speedy page loading

 Analytics & Reporting

Implemented CrazyEgg, various Analytic tools, BI reporting tools to quantify performance and reportit in accessible graphical formats

Business Benefits

Cost-per-lead reduced by 33% within 3 months time, sales & marketing streamlined that led to significant improvement in relevance of leads, with improved analytics & reporting