Customized and Revamped Website to Increase Visits and User Engagement

Customized and Revamped Website to Increase Visits and User Engagement 2017-10-30T10:08:52+00:00

Project Description

Project Details

Customer Size: Large Enterprise
Country: USA
Domain: Media & Advertisement
Solution: CMS: Sitefinity 7.2, Language: 4.0, MVC, jQuery, Database: SQL Server 2005

Client Profile

Client is large US-based media & advertisement group focusing on revenue generation through digital marketing services

Business Scenario

The existing client website was quite popular amongst the target audience, but it lacked user engagement because of its plain design and ordinary features. The client wanted a website with contemporary look and feel, advanced features, which offered user friendly navigation. We worked with a large media and advertisement group to create a more interactive website with Sitefinity to deliver a superior UX that helped increase website traffic, user engagement and revenue.

Our Solution

We studied the client’s business model, objectives and state of current site and worked out a solution that kept in mind the needs of the market, target audience and also the competitors’. Our final website solution delivered an immersive navigation experience of users which lead to better user engagement. We also ensured that the website was responsive and delivered a fantastic experience for mobile users. We built custom modules and user controls to make content management simpler and more effective. The fact that the website was now accessible to both mobile and desktop users helped increase website traffic and its enhanced interactive design helped keep visitors on the site. Also, integration of a blog with the main website gave its search rankings a big boost.

Business Benefits

  • Achieve user engagement, downloads and goal conversions with help of interactive features and interesting design
  • Enhance mobile experience and increased mobile traffic through responsive design
  • Blog integration with main website helped boost search engine rankings