Customer Size: Large Enterprise
Solution: Magnolia CMS, HTML, CSS, Java & Grails
Client headquarter is in USA with global presence in 49 countries spaning 6 continents, A leading communication and internet service provider operates in two divisions – Business Cloud Services and Digital Media which offer an array of unified-messaging and communications services, including faxing and voicemail solutions, web-initiated conference calling, storage messaging services, online backup, and virtual office solutions.
Our client, a big name in communications and internet services, was experiencing a unique challenge in the form of catering to customers across different regions through one website. The client’s current website had fixed architecture, only supported English language and lacked the scalability to handle growing number of visitors. This resulted in a reduction of overall signups for online communication services from the site. This also led to performance issues because of an increase in website load time and also led to many wasted man hours. The cost of customer acquisition was growing day-by-day.
We conducted a thorough analysis of the client problems and zeroed in on a discovery approach to solve these problems. Our solution involved setting up 11 eCommerce websites quickly and we identified Magnolia CMS as the perfect platform for this purpose owing to its inherent flexibility, multilingual capabilities, and adaptability. This also brought down the cost of developing multiple eCommerce sites considerably. We integrated tracking codes, automated user sign-up and W3C standards. This improved the overall success rate of the website by driving up sales, and lowering cost of acquisition.
- A rapid 300% Increased online signups for telecom services that drives sales
- Customer acquisition cost reduced by 47%
- Lesser need of human intervention for sign up
- Enhanced customer services for a larger customer base